Guest Post By Author Karen Banes
Do you ever work with other authors to cross-promote your books, or find new readers for your blog? Some authors see other authors as their competition, rather than their colleagues, but working together can be very rewarding. It’s a great way to expand your network, find new readers and make more book sales. Here are five great reasons to reach out to other authors and start collaborating with them.
1. Other Authors Are Your Allies, Not Your Competition
Other authors are not your competition, even if they write in the same genre. A company that sells a similar product to yours is a competitor if there is a straight either/or choice. This is the case with big ticket items that you only need one of and that rarely need to be replaced.
Books don’t fall into that category. The person who buys just one book a year is rare. The person who buys one book in a particular genre is probably even rarer. Book buyers tend to buy lots of books, often spread across a few favorite genres, but they don’t stick to one author. Collaborating with other authors to cross-promote your books makes sense because book buyers are your joint customers.
2. Authors Have Readers In Their Networks
As authors we should be working to build a network of readers who are interested in buying books. As we’ve established, these readers won’t buy one book this year. They’ll buy several, by several different authors.
This means that cross-promoting with other authors will allow us to reach potential new readers in their networks, and allow them to reach potential new readers in ours. If our readers love our books we won’t lose any sales. They’ll buy a book by another author as well as (not instead of) ours.
3. Authors Are Passionate People
We’re particularly passionate about books. We love to share new books and authors with our friends. We’re members of online communities like Goodreads and Shelfari. We attend offline book clubs and reading groups. We have Pinterest boards where we pin our favorite books.
We’re sometimes advised (rightly) to stop networking exclusively with other authors and make an effort to connect with readers. That’s good advice, but we should remember that while not all readers are authors, all authors are readers, and often very passionate ones.
4. Other Authors Understand You
There’s a reason why unsolicited reviews from readers are rare. They don’t really understand the importance of them. Authors do. Your author friends will post reviews, mention your book in a forum, or send out a tweet about it, because they know it’s important to spread the word.
Authors love to help each other out, especially when it’s a win-win situation. And authors are clever people (OK I’m biased) so they usually find a way to make it so.
For example, I host author interviews and post book reviews at my blog and offer free content for others to use on their blogs in my media room. This means I can help other authors and bloggers promote their books, while obtaining interesting content for my website, and they can do the same for me.
5. It’s Easy, And Fun, To Connect With Other Authors
It’s never been easier to make connections with other authors, and you can do it in a way that’s enjoyable for you. There are online groups, forums, and networks. You can follow another author’s blog, Pinterest boards, or Twitter stream. Wherever you like to be online, you’ll find fellow authors to connect with there.
You might like to start by following this blog.
About The Author:
Karen Banes is a freelance writer and the author of two Kindle books How To Start Your Freelance Writing Career From Scratch and 52 Tips For Freelance Writers. Connect with her at her website KarenBanes.com.
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