What is a lead magnet and why do you need one? I find most authors don’t fully understand the POWER of a lead magnet and how it will help you sell more books. In this tutorial, I share an illustration that will help you understand what a lead magnet is and how it works. When you get […]

Learn 5 key elements in creating an irresistible lead magnet and how to create an effective marketing plan to sell your books.

Marketing is not as hard as you think it is! Learn how my nine and ten year old nieces inspired me to see that certain things were not as hard as I imagined them to be. This will also open up your mind about marketing your book.

You know how there is the ABC’s of different tasks, right? Well, today I’m going to teach you the T-O-C’s of book marketing. I will be sharing with you some of the bare bones, basics of book marketing and selling more books.

As authors we want to know how to sell more books. During a one-on-one call with my author, I asked her what her main goal is right now. And she answered “I just want to find what will work to sell more books” I think that’s a common feeling for a lot of authors. Have you ever felt that […]

Recently, I made sales on autopilot without knowing where exactly they came from. Once I figured out what happened, I thought “wow, this is so cool! I have to share this information.” Today, I will teach you one of the ways that I got a 13% conversion rate without actually selling.

What can you do to set yourself apart from your competition? In this post, I share one strategy I have used to help my product stand out and be different from the rest.

UPDATE: MailChimp now allows automation with free accounts. So I do now recommend it for authors starting out. There are some very specific reasons I don’t recommend a free MailChimp account.  I will share these reasons with you in this post. Marketing does not have to be stressful and you do not need to be sitting behind […]

In this post, I’m going to share with you a book marketing tip I just experienced this last weekend at a live speaking engagement where I was selling books. By using this strategy, 86% of those who bought my books at an event this past weekend bought more than one book.

Authors can use giveaways for multiple reasons. I share with you three ways that you, as an author, can use giveaways in this post.