Many authors struggle to be authentic and relatable in their book marketing.
Today, I’m going to share with you a training on 7 ways you can build buzz for your book without being pushy or self-promotional.
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How to Build Buzz for Your Book
I outlined a training on this topic in April when one of my Author Audience Academy members was struggling with how to build buzz for her books.
She wanted to start marketing her books without being pushy or self-promotional. Months later, I’m finally getting around to sharing this training with you!
Here are my seven tips.
Tip #1: Share Your Progress
One of my friends, Kelly McCausey, says that instead of promoting, think of it as bubbling.
Instead of being pushy with your promotional messages, let them bubble out of you naturally. Allow your personality to show so it will be authentic.
I wrote out a few examples to show you how you can bubble as you write your book.
For example, my personality, I might say,
- “Woohoo! I finished the first draft of my book today!”
- “Yes! I finally outlined my next book!”
- “Woot! My designer just sent back the first draft of my book cover today, for my book XYZ.”
If you would like fill-in-the-blank templates you can use on social media, I have templates you can download at SevenDaySocial.com/Free.
Another strategy you can implement is to install a progress bar on your website. This will show how far you are on your book project and get your followers excited about its release.
You can then take a screenshot of your progress bar on your website and share it on social media. It is something different you don’t see every day and is a fun way to share that you’re working on your next book.
Tip #2: Get People Involved
Ask for feedback. Facebook is a great place to share excerpts or even share your book as you write it. I did this with one of my books in a private Facebook group and share more about this strategy in this post.
You can also get feedback on your options for book cover images. There are so many different things you can share and ask for some feedback.
I did an entire podcast episode with one of my Author Audience Academy Members, Beth Jones, covering how she used Facebook to build buzz for her book. She was able to talk about her book and pre-market it by asking for feedback on her book covers, book titles, and even the topic of her book.
Therefore you can also consider doing something similar.
Tip #3: Share Quotes from Your Book
As you’re going through the writing process, you can share a screenshot of a your manuscript and highlight a quote.
This will help people know the topic of your upcoming book and peak interest in your project.
You can post these quotes on social media and ask people to comment on it. This is another way of involving your followers in your writing process and can get them excited to buy your book when it’s finished.
Tip #4: Share Your Obstacles and Frustrations
As you experience difficulties in the process of completing your book, you can use this to engage your audience.
You can share the technical issues you face, writer’s block, spiritual attack or any hardship you encounter along the way.
I recently posted about my upcoming book, Broken Crayons Still Color, and I said I really felt blocked in writing that book. I asked for their prayers and shared from my heart.
Doing this, I received a ton of response and I believe people have been praying for me because God has given me insights and I am finally moving forward on that book project.
Tip #5: Share in Real Time
This is something I do sometimes in my social media marketing.
When I’m working on my computer with my coffee and my journal, I take a picture of it and share it on social media.
You can share a picture of what you’re doing in real time and people love it. They actually respond to it and it’s a great way to build buzz for your book.
You can also share your routines to make it more personal. Be yourself, let your personality shine through.
These are just a few examples of what I normally post, but it is best to adapt these strategies to your own personality.
Tip #6: Share the Insights You Get as You Write
As you write your book, you will likely get insights from your research or journal.
You can share these insights as you get them. This is another way of getting people involved and informed about your upcoming book.
Tip #7: Share Your Plans
Another way to create buzz for your book and keep people informed is to share your plans.
You can share when you plan to launch your book or what your next step will be in publishing your book.
This will keep people interested and you are bringing your followers along with you while you are going through the process.
And that’s true for my book, Broken Crayons Still Color. I’m doing an entire video study with a fill-in-the-blank viewer’s guide. I’m so excited for it!
Is this helping you to get ideas for how you can bubble, pre-sell, and get people excited about your upcoming book? I hope so.
There are so many ways you can begin to build buzz for your book even after it is published.
I look forward to seeing your updates as you bubble and build buzz about your books in an authentic way that builds relationships. Just remember, you don’t have to be like me – be YOU!
Because it is beautiful when you are able to be you!
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