Today’s topic: The Power of Partner Promos and Tips for Getting Started
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Notes from this episode:
Do you want to harness the power of partner promos by borrowing someone else’s audience? If so keep listening as this is one of the fastest ways to grow your audience and sell more books.
My name is Shelley Hitz and I’m here with my husband CJ Hitz. We have been coaching authors for over a decade helping you reach more readers with your message by using our social media templates and bridge-building system so you can consistently market your books without feeling pushy or salesy.
In each of our trainings, we promise to share at least one thing that will help you write, self-publish, and market your books so that the message of your books can impact lives.
In the next few minutes, we are going to talk about the power of partner promos.
When it comes to partner marketing I recommend that you do something to give first. Instead of looking for ways you can benefit, how can you help that person first.
“You Can Have Everything in Life You Want if You Will Just Help Enough Other People Get What They Want.” – Zig Ziglar
Three ideas:
- Show up and like/comment on their posts a couple of times a week. You will get noticed if you add valuable comments on a consistent basis.
- Give them a shoutout on social media and tag them. This could be a book they’ve written that you love or a concept they teach you to recommend or a quote of theirs, etc. Anything that would highlight them in a positive way.
If you want to go to the next step, read and review their book on Amazon. Then do a post on social media and tag them in it. Make it more about the book. For example “I loved this book and this is why I recommend it” instead of about them personally. But mention that you gave the book a 5-star review on Amazon and why. This will get any author’s attention. 
- Here’s a courageous writer’s idea. Host them on a live video either on Facebook or Instagram live. This could also work if you have a podcast to interview them. Make it all about them and featuring them and getting to know them.
Once you’ve built a relationship with them, then invite them to do a promotion with you. A 10-book author giveaway is a great option. You can also do a top 10 favorite podcasts (or books or blogs) in your niche and feature them. You can do this on social media if you don’t have a blog yet. Then reach out and ask them to share it. Since they know you they’ll be more likely to share it.
I gave 11 ideas in last month’s podcast and you can check it out here: https://www.trainingauthors.com/11-ways-authors-can-grow-an-email-list/
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