Videos are a hit on every social media sites nowadays. According to Facebook analytics, posting videos boosts user engagement on your page.
However, making a video is always a dilemma for many. If you are one of those who are in loss for words when making videos, here are five easy steps that I will share with you on how to create an effective video script.
Step One: Have an Attention Grabbing Introduction
You might be wondering what an attention grabber is. This is a one liner introduction that will tick the curiosity of your audience.
This is crucial as it leaves an impression on your audience. According to Facebook analytics, most people only watch the first 10 seconds of a video.
Therefore, you have to make a lasting impression within that first 10 seconds.
Let me use my recent video about the marketing tips using your iPhone.
I quoted “Simply turn your iPhone into a marketing machine.” That’s my attention grabber. It somehow summarizes the entire video in one interesting line that will pique your audiences’ curiosity to watch on.
This has to be short and concise. And it should also be interesting. You can pretty much use anything. You have to be creative.
You can actually find these one-liners on TV ads. They are the lines that stand out and will always be remembered all throughout the commercial.
Be creative. Think outside the box in deciding the first line of your video.
Step Two: Introduce Yourself
Sometimes we get too overwhelmed with the idea that we want to present, that we forget to introduce ourselves!
Never assume that everybody knows you already. You have to think that in one way or another, someone will be watching your video for the first time. So always introduce yourself.
If you have been watching my videos, you will actually notice that I basically just say the same thing. I say, “Hi, I’m Shelley Hitz, owner of Author Audience Academy and ShelleyHitz.com. In this video …”.
In this part, you can actually use a title that applies to you. An author of this book, the owner and founder of this website, or whatever title that will introduce you further to the audience.
It provides rapport and credibility, and for branding purposes. It will also remind your viewers of your business, what you’re doing and why you’re creating these videos.
Step Three: Use a Content Hook
This is introducing your topic to your audience.
In my videos, I usually say “In this video, I’m going to share with you 5 video marketing tips when using your iPhone.”
What it does is, it lets them know what’s coming, and if they’re interested in this topic, it will hook them into your video to watch to the end.
Step Four: Your Main Content
This is the part where you share the contents of your video. This is where you show the different tips that you are introducing, or whatever content you are promoting.
However, you have to remember that user engagement on videos ranges from only 2-3 minutes. Anything more than that would be less attractive to the audience.
So keep your content short but precise. Simplify your content and as much as possible, avoid using jargons.
If it really cannot be put into one short video, consider creating series of videos about the topic.
Use stories that will explain it further to the audiences. Exemplification is one of the best ways to explain things. By using stories as examples, it will become easier for the audience to grasp your content.
Step Five: Call to Action
As you conclude your video, always leave a way for the audience to interact and react to your video.
You can ask them to write their comments, share your video, and send a message for questions or suggestions or to subscribe to your channels.
This creates interactions between you and your audience which will help you on your future video projects.
So, for this post’s call to action, come and join me at my FREE 5-Day Live Video Challenge to get my 18-page checklist, video training, and more here: www.shelleyhitz.com/livevideo
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