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Video Marketing Workshop

August 9, 2013 By Heather Hart 3 Comments Click here for a FREE book marketing training

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Hey Authors,

Have you done any book marketing with videos?

Do you want to increase your online visibility?

I’ve put together an exercise that will help you generate ideas and learn some basics of video marketing.

Before you start, make sure you know the basics of video marketing. So I’ve put together 5 keys to video marketing success…

  1. Presentation matters – make sure it looks and sounds good. Use your branding whenever possible.
  2. Inform Your Audience – Let them know who you are (or who the author is) and what you’re promoting (book title, website, etc.)
  3. Don’t Be Dull – Don’t bore your audience. Be interesting. Be engaging. Make it worth watching.
  4. Don’t Leave Them Hanging – Tell them what you want them to do and give them a link to find more information or even just to connect with you.
  5. Remember AIDA – All marketing should follow the AIDA principle – attract attention, generate interest, cultivate desire, and ultimately lead to an action.

While going through this exercise, and when creating your own videos, keep those things in mind.

Are you ready?

Let’s go!

1. Watch some of the videos below and then leave a comment with the following information:
  • Which one was your favorite – and why?
  • Pick one video and critique it. Include suggestions for how the author could improve it (think constructive criticism, not author bashing – we’re all real people), but also list at least one thing the author did well or that you liked about the video.

*Note: We gathered the links to these videos on YouTube. The authors did not submit them. Only post your critiques in the comments here – NOT on YouTube.

2. Create a video of your own and share a link to it in the comments.

Make sure to tell us what you are promoting with the video (website, book, event, etc.) and if you were inspired by any videos and if so, which one.

Here are the videos…

ID-100109835

Image courtesy of Stuart Miles/ FreeDigitalPhotos.net

*Note: These videos were created by a mix of traditionally published and self-published authors. Some were filmed on the author’s cell phone, others were outsourced to marketing firms or other outsourcers. Some were created by friends, family or the author themselves, others were made with online apps like PowToon. It’s just an all around look at marketing with videos for any author. To give you a feel for what you like, don’t like, etc.

Book Trailers:


Forgiveness Formula by CJ and Shelley Hitz
http://youtu.be/FQUVgKPKlLk (Seen Above)
http://youtu.be/PJEtQaTEpd4
http://youtu.be/1FgNdrM7JjM

The Book Of Life by Heather Rae Hutzel
http://youtu.be/cnVZeZMLqVA

Preparing For The Barre by Julie Zoril and Meg Morrow
http://youtu.be/Hg2R2TthhiY

Hola Happiness by Janet Perez Eckles
http://youtu.be/HsDIGsJ5cLs

Happiness as a Second Language by Valerie Alexander
http://youtu.be/f6gPCzvugmA

Hawke’s Indians Trailer by Peggy Bechko
http://youtu.be/RGVicFKdd5U

The Doctor’s Lady by Jody Hedlund
http://youtu.be/3n-UrDeevrE

The Thorn by Beverly Lewis
http://youtu.be/8Ay98FMlLnw

Book Marketing Made Easy by D’vorah Lansky
http://youtu.be/m0GpQP3Ur4U

The King’s Son by JF Castillo
http://youtu.be/cPpVtN1c60A

Advertising A Website or Blog:


Short-Short Stories
http://youtu.be/F1WOQMHNVQY(Seen Above)

Training Authors
http://youtu.be/ZOSPKljBMUU

Self-Publishing-Coach.com
http://youtu.be/2lpJMB4pcSo

FindYourTrueBeauty.com
http://youtu.be/HflRW4QXFy4

CrossReads
http://youtu.be/bWVrCyoA8Cw

Author Interviews:


Steven King
http://youtu.be/ic7JnF4vStA(Seen Above)
http://youtu.be/1qshFVvbYuw

Shelley Hitz
http://youtu.be/GHCFqZf7I2s
http://youtu.be/MhZX0stSAgs

Jody Hedlund
http://youtu.be/QoZ6Co0zfHw
http://youtu.be/PsHtMoUHzSY

Janet Perez Eckles
http://youtu.be/ZlyMmqTeuDA
http://youtu.be/BDFn5lGfryY

Jane Friedman
http://youtu.be/0dmUz2EPV44
http://youtu.be/m6eEhc6NTEw

Videos about an event: (pre or post event)


Book Tour – 24 hours with Laura Conrad
http://youtu.be/bO4THUKeDC4 (Seen Above)

Unshackled And Free – Free Online Conference
http://youtu.be/NTjpQnT08Yw

Book Event – Embassy of Serbia
http://youtu.be/qYb7h7T13_I

eBook Publishing Boot Camp
http://youtu.be/7BWK7flNvT4

 Now, it’s your turn!

Here’s to your success!

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Filed Under: Book Marketing, Marketing Tips, Marketing Workshop Tagged With: authors, Book Marketing, marketing, video marketing, videos, youtube

About Heather Hart

Connect With Heather Online: Instagram | Twitter | Facebook | Pinterest
 
For close to a decade, Heather Hart has been helping other writers make their dreams come true. As an internationally best-selling and award-winning author, with well over a dozen books in print, she knows what works and what doesn’t. Furthermore, she knows it’s possible to be a successful author without launching your own business. Her desire is to help writers keep writing… and have fun doing it. Find out more at ToolsForAuthors.com
 
Love What You Read? Check This Out!
 
Get Heather's FREE report and learn how to make small tweaks to your book marketing that lead to big changes here.   

Comments

  1. Heather Hart says

    August 9, 2013 at 10:09 am

    My personal favorite book trailer is the one for “Preparing For The Barre” by Julie Zoril and Meg Morrow.

    I just love the way it was put together and the music that they chose. It’s very professional, yet I found on Fiverr that they had it made of them for – $5 Can anyone say #awesome!?

    For my critique, I chose Jody Hedlund’s video for her book, “The Doctor’s Lady” – Anyone who knows me knows that I love both Jody’s books and her amazing marketing ideas. But this video was created before the book came out and doesn’t have any links – it’s always a great idea to make sure every video has a link – and you can update them if its a pre-release video to add a buy link in later. For this book (if I didn’t already own it) I’d have to either go to Amazon and search for it or google it to see what comes up.

    I also felt that the first part of the video dragged just a bit, while towards the end I was speed reading and not getting everything read before it fell off the screen. It’s still an awesome trailer and even better book, but those are the things I would want the publishing company to know (as Jody is traditionally published and had no control over this video as far as I know).

    Reply
    • Julie Bice Zoril says

      February 11, 2015 at 10:10 pm

      Just saw this! So glad you liked our book trailer!

      Reply
      • Heather Hart says

        February 13, 2015 at 6:04 pm

        Thanks for stopping by, Julie! Awesome job on your trailer!!

        Reply

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