If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider: The 7 Types of Book Launch Events Discussed in the Video Discounted price Bestseller Launch Virtual Book Tours Giveaways and […]
How to Run an Online eBook Giveaway
Why Use Giveaways and Contests? Branding – get exposure for your book and/or your other services. Exposure – giveaways and contests can go viral giving you massive exposure. Reviews – ask the winners to submit a review for your book. Book Launch – a giveaway or contest is a great way to promote a new […]
How To Get Endorsements That Increase The Credibility Of Your Book
When you publish a book, it is necessary to consider how to get reviews. However, have you also thought about getting endorsements for your book? There is a difference between a review and an endorsement. You see, a review is from a reader or a fan and an endorsement is from a respected leader or celebrity […]
What Happened After They Told Me I Couldn’t Write (True Story)
A Guest Post from Jeff Herring Content Marketing is a great way to build your online business. The problem is that most people who teach it stop at the point of creating content. While creating profitable content is essential, there is so much more you can do with your content. That’s why I expand Content Marketing into the 5 […]
Get the ‘Author Advantage’
An important part of publishing your book is the book description. The cover draws the reader in, but the description seals the deal. However, many authors find that summarizing their book in just a few paragraphs isn’t as easy as it sounds. And doing so in a way that entices readers… well, that’s even harder. […]
4 Things You Need To Know (before publishing your book)
The saying “If you build it, they will come” isn’t true for authors. Just because you write a book, doesn’t mean that people will buy it or read it. In this post, I share four things authors need to know (preferably before they ever publish their book). 4 Things You Need To Know 1. Who […]
How to Decorate Your Website This Christmas
I LOVE Christmas!!! It’s my favorite time of the year. I love the lights, the music, and pretty much everything about it. So this morning, I updated my website for the Christmas season. (You can check it out here: www.paulandheatherhart.com) In this post, I want to share how you can do the same. 3 Ways To Update […]
60+ Thanksgiving Hashtags
Hashtags are a great way to increase the visibility of your Tweets. They can also be used on Facebook, Instagram, Pinterest, and other social media sites as well. With that in mind, we want to share 60+ hashtags you can use in your marketing this Thanksgiving. (You can learn more about hashtags here.) 15 Thanksgiving […]
How to Schedule Facebook Posts on Your Author Page for Maximum Exposure
As authors, social media can take up quite a bit of our time that might be better spent doing other marketing or writing activities. One way I have found to combat the time I spend on social media is by taking one day a week to pre-schedule some of my facebook posts. In this tutorial, […]
The Power of a Book Marketing Plan (and how to calculate increased book sales)
Did you know there is power in a book marketing plan? I found this to be true in a huge way…more on that later. However, increasing book sales is something every author is happy to see. The problem is many authors don’t know how to calculate their sales increase percentage. Unfortunately, I was one of […]