Reach More Readers and Sell More Books by Growing Your List of Email Subscribers
A Guest Post by D’vorah Lansky, M.Ed.
In the online world the lifeblood of your business is your list. Your list refers to subscribers to your email list and your list provides you with direct contact with people who are interested in your topic. Communicating with your list on an ongoing basis is a great way to share content with an eager audience who is interested in your topic area. This will demonstrate your level of expertise and provide you with opportunities to serve your audience and grow your income streams.
It’s important that you treat your list as a relationship-building tool and not as a way to always be trying to sell your stuff. Focus on providing valuable content and building relationships and trust, and over time, you can make recommendations for products or programs that your audience would be so grateful to know about.
One of the most powerful ways to develop your online relationships, and your income, is by growing a list of subscribers and providing them with content and information that they are interested in. Your subscribers are the ones who want to hear from you and they are the ones who may go on to purchase your book, products, or services.
- List building has to do with growing a list of email subscribers who are greatly interested in your topic area, your book, and your message.
- List building is about building relationships with your subscribers.
- And list building is about gaining visibility through activities such as virtual book tours and guest blogging, as a way of attracting new subscribers and growing your client base.
To grow your list, you will want to offer a compelling giveaway that encourages people to share their name and email address in exchange for your giveaway. Your giveaway, or gift, should be something that your target audience would love to have, such as a special report, checklist, or eCourse on a topic of interest to them. This creates a win-win situation and gives people the opportunity to experience your content.
When people subscribe to your list, they’re giving you permission to communicate with them. You want to treat that with respect and make the most of the opportunity. While in time you’ll be able to invite them to enroll in your programs for a fee, you want to begin by providing them with pertinent and informative free content, on topics of interest to them.
What better way to get your book seen by more people, than to find ways to grow an ongoing relationship with your ideal audience.
If you are interested in this topic and you’d like to reach more readers, check out the List Building Boot Camp for Authors.
In this exciting, interactive, boot camp style program, you will learn exactly how to:
- Set up and customize your subscriber list!
- Create a compelling gift that people will be eager to subscribe for!
- Develop a follow up series, for ongoing communication and relationship building!
- Reach more readers and grow relationships with your audience!
- Drive targeted traffic to your site by participating in guest blogging and guest speaking!
By reserving your seat now, you’ll have the opportunity to learn all of this, and much more!!!
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Note from Shelley:
“D’vorah works tirelessly to organize and prepare quality training material for authors. She is an excellent teacher and provides her information in an easy-to-understand manner. And I love the fact that she also practices what she preaches. I was recently a host on her virtual book tour for her latest book and was able to watch her in action. If you have the opportunity to take one of her trainings, I highly recommend it!”
If you would like to connect with the exact people who are interested in your book and your message, you’ll want to participate in D’vorah’s programs. This List Building Boot Camp for Authors will provide you with powerful training in a supportive and interactive environment.
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D’vorah Lansky, M.Ed. is the bestselling author of Book Marketing Made Easy: Simple Strategies for Selling Your Nonfiction Book Online. She works with authors across the globe, through her online coaching and training programs. You can connect with D’vorah and receive a collection of multimedia, book marketing tips at www.BookMarketingMadeEasy.com