Training Authors with CJ and Shelley Hitz

We help Christian writers take a step of faith and finally finish your book!

  • Home
  • Contact
    • Contact Us
    • Member Login
    • About
    • Support
    • Legal Information
  • Resources
    • Free Stuff!
    • Blog
    • Podcast
    • Read Our Books
    • Who to hire
  • Sign Up Today!

Gear Up for Your Book Marketing Journey

April 3, 2014 By Heather Hart Leave a Comment Click here for FREE training for Christian writers

ShareTweet

book marketing

If you’re just starting out marketing your book, there are a few things you’ll need to know before you get started. In this post, we’ll share 4 tips you’ll need to make your book marketing journey a success–think of them as gearing up before setting out.

#1. Be Reader Oriented

Marketing your book should be less about you as the author, and more about how or why readers need/want your book. Make it about them. You’ll sell more books by appealing to their needs, wants, and emotions than you ever will by trying to scheme a few people into picking it up. When you keep your focus on how your book benefits the reader, you’ll be setting yourself up for success.

This is where knowing your target audience comes in. You need to know who your book is best suited for – who will get the most out of it. Then you can appeal to their emotions and desire for more.

#2. Follow the Golden Rule

We all learned it when we were kids, “Treat others the way you want to be treated.” Marketing has a bad rap because we all know people who use it to harass and take advantage of others. That is not how you successfully market a book. You successfully market a book when readers come to know, like, and trust you and your books.

Think: Honesty is the best policy.

  • Be yourself and tell the truth.
  • Be open and honest with your readers and followers.
  • Never pressure or mislead anyone about you or your book.

#3. Remember that Marketing is a Process

Shelley likes to say that marketing is a cycle not a race. There is no finish line. You’ll be marketing your book for as long as you want to continue selling copies.

We have a ton of resources available here on our website to help you on your way. You can find a list of posts on book marketing here, but we recommend starting with our jumpstart checklist.

#4. Check Your Mindset

Marketing your book should be fun. A lot of authors go into book marketing dragging their feet. They see it as a necessary evil. And that thought process is like setting yourself up for failure. I always say that if you hate marketing your book, you’re doing it wrong.

Marketing your book isn’t about pawning it off on unsuspecting readers to make a quick buck. It’s about getting your amazing work in front of people who need it or would enjoy it. It’s about connecting readers with the books they want to read. Book marketing isn’t sleazy, it’s a service that’s helpful both to the reader and the writer. Make sure you remember that along the way.

 Setting Out on Your Book Marketing Journey

If you’re looking for a roadmap to take on your book marketing journey, Shelley and I are working on new book marketing survival guide series. Check out the list of the books that have already been released below:

“How to Get Honest Reviews”

“How to Promote Your Book with a Blog Tour”

 

 

Share this post: on Twitter on Facebook on LinkedIn

Related Posts

  • Practicing the Presence of God in our Writing – What we can learn from Brother Lawrence
  • How to Choose Which Book to Write First
  • Why I am Publishing a Boxed Set with 9 of Our Books?
  • Dare to Dream Again
  • Why I Don’t Recommend A Free MailChimp Account
  • Why Choose to Self-Publish a Book
  • How to Become an Award-Winning Author
  • How Using a Simple Tool Has Helped Ruth L Snyder in Marketing Her Books

Filed Under: Book Marketing, Marketing Tips Tagged With: Book Marketing, book marketing tips, marketing

About Heather Hart

Connect With Heather Online: Instagram | Twitter | Facebook | Pinterest
 
For close to a decade, Heather Hart has been helping other writers make their dreams come true. As an internationally best-selling and award-winning author, with well over a dozen books in print, she knows what works and what doesn’t. Furthermore, she knows it’s possible to be a successful author without launching your own business. Her desire is to help writers keep writing… and have fun doing it. Find out more at ToolsForAuthors.com
 
Love What You Read? Check This Out!
 
Get Heather's FREE report and learn how to make small tweaks to your book marketing that lead to big changes here.   

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Welcome!


Meet CJ and Shelley Hitz

We understand the struggle of wanting to write your book while also wondering if it will be good enough.

Since 2010, we have helped over 1,000 writers overcome self-doubt and become published authors.

Join our community of Kingdom writers.

Finish Your Book in Just 15 Minutes a Day! Join the Free 5-Day Challenge


You don’t need more time. You need a proven plan. In just 5 days, get 5 quick tips to finally finish your book.

Save My Spot — I’m Ready to Write

50+ Tools and Resources for Christian Writers in 2024


Are you looking for a list of the must-have resources for Christian writers in 2024? If so, we’ve got a list we curated from nominations from writers like you. Enjoy!
Check out the list now.

Get Your Book Out of Your Head and Onto Paper


Choose your book topic, write an outline, and create a writing plan in just 90-minutes! Finally feel confident that you will actually finish your book.

Get Started Now.

Move Forward in God’s Call to Write


Want to see God move in even greater ways through your writing?If so, get your copy of our book, Kingdom Writers here.

Subscribe to Our Podcast

author audience podcast
Subscribe to the Podcast:
 Apple Podcasts |    RSS

Connect With Us Online!

Subscribe to Our YouTube Channel



Get Email Updates from the Blog

 Subscribe via RSS

Subscribe by Email

Take a Step of Faith and Finally Publish Your Book!



Join Christian Book Academy www.christianbookacademy.com

Contact Us | Legal Information | Privacy Policy | Cookies Policy | Terms of Service



Copyright © 2025 Training Authors, a division of Body and Soul Publishing LLC - All Rights Reserved. Log in


Disclosure: Some of the links in the page above may be "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."