Training Authors with CJ and Shelley Hitz

We help Christian writers of all genres write words that will outlive you.

  • Home
  • Contact
    • Contact Us
    • About
    • Support
    • Media Room
    • Legal Information
  • Resources
    • Free Training for Christian Writers
    • Blog
    • Podcast
    • Read Our Books
    • Recommended Outsourcers
  • Member Login
    • Member Login
    • Support
  • Join Our Academy

Gear Up for Your Book Marketing Journey

April 3, 2014 By Heather Hart Leave a Comment Click here for a FREE book marketing training

ShareTweet

book marketing

If you’re just starting out marketing your book, there are a few things you’ll need to know before you get started. In this post, we’ll share 4 tips you’ll need to make your book marketing journey a success–think of them as gearing up before setting out.

#1. Be Reader Oriented

Marketing your book should be less about you as the author, and more about how or why readers need/want your book. Make it about them. You’ll sell more books by appealing to their needs, wants, and emotions than you ever will by trying to scheme a few people into picking it up. When you keep your focus on how your book benefits the reader, you’ll be setting yourself up for success.

This is where knowing your target audience comes in. You need to know who your book is best suited for – who will get the most out of it. Then you can appeal to their emotions and desire for more.

#2. Follow the Golden Rule

We all learned it when we were kids, “Treat others the way you want to be treated.” Marketing has a bad rap because we all know people who use it to harass and take advantage of others. That is not how you successfully market a book. You successfully market a book when readers come to know, like, and trust you and your books.

Think: Honesty is the best policy.

  • Be yourself and tell the truth.
  • Be open and honest with your readers and followers.
  • Never pressure or mislead anyone about you or your book.

#3. Remember that Marketing is a Process

Shelley likes to say that marketing is a cycle not a race. There is no finish line. You’ll be marketing your book for as long as you want to continue selling copies.

We have a ton of resources available here on our website to help you on your way. You can find a list of posts on book marketing here, but we recommend starting with our jumpstart checklist.

#4. Check Your Mindset

Marketing your book should be fun. A lot of authors go into book marketing dragging their feet. They see it as a necessary evil. And that thought process is like setting yourself up for failure. I always say that if you hate marketing your book, you’re doing it wrong.

Marketing your book isn’t about pawning it off on unsuspecting readers to make a quick buck. It’s about getting your amazing work in front of people who need it or would enjoy it. It’s about connecting readers with the books they want to read. Book marketing isn’t sleazy, it’s a service that’s helpful both to the reader and the writer. Make sure you remember that along the way.

 Setting Out on Your Book Marketing Journey

If you’re looking for a roadmap to take on your book marketing journey, Shelley and I are working on new book marketing survival guide series. Check out the list of the books that have already been released below:

“How to Get Honest Reviews”

“How to Promote Your Book with a Blog Tour”

 

 

Share this post: on Twitter on Facebook on LinkedIn

Filed Under: Book Marketing, Marketing Tips Tagged With: Book Marketing, book marketing tips, marketing

About Heather Hart

Connect With Heather Online: Instagram | Twitter | Facebook | Pinterest
 
For close to a decade, Heather Hart has been helping other writers make their dreams come true. As an internationally best-selling and award-winning author, with well over a dozen books in print, she knows what works and what doesn’t. Furthermore, she knows it’s possible to be a successful author without launching your own business. Her desire is to help writers keep writing… and have fun doing it. Find out more at ToolsForAuthors.com
 
Love What You Read? Check This Out!
 
Get Heather's FREE report and learn how to make small tweaks to your book marketing that lead to big changes here.   

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Welcome!


Meet CJ and Shelley Hitz

As mentors to writers inside our online membership, Christian Book Academy, we help writers of all genres write words that outlive you, self-publish books that fulfill your calling, and reach more readers with your message. Join our community of Christian writers here.

Move Forward in God’s Call to Write


Want to see God move in even greater ways through your writing? If so, get your copy of our book, Kingdom Writers here.

Get Your Book Out of Your Head and Onto Paper


Get your book out of your head and onto paper using our 3 proven book writing formulas...and then create a writing plan to finish your first draft in our 90-minute workshop here.

Book Marketing Templates to Save You Time and Money


Get your social media posts for the next month done in just 90 minutes so that you can reach more readers with your book (without being pushy or salesy) in our 90-minute workshop here.

Subscribe to Our Podcast

author audience podcast
Subscribe to the Podcast:
 iTunes |  Stitcher |  RSS

Connect With Us Online!



Follow us on Instagram

Click here to follow us on Instagram

Subscribe to Our YouTube Channel



Get Email Updates from the Blog

 Subscribe via RSS

Subscribe by Email

Join Our Community of Kingdom Writers



Find out more here: www.christianbookacademy.com







































[footer_backtotop]

Contact Us | Legal Information | Privacy Policy | Cookies Policy | Terms of Service



Copyright © 2023 Training Authors, a division of Body and Soul Publishing LLC - All Rights Reserved. Log in


Disclosure: Some of the links in the page above may be "affiliate links." This means if you click on the link and purchase the item, we will receive an affiliate commission. We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."