Once you publish your book, the book marketing begins! We are here to help you have success in your book marketing efforts.
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Gear Up for Your Book Marketing Journey – If you’re just starting out marketing your book, there are a few things you’ll need to know before you get started. In this post, we’ll share 4 tips you’ll need to make your book marketing journey a success–think of them as gearing up before setting out.
The Book Marketing JumpStart Checklist – I love checklists. They always help me stay on track and get things done. This is one book marketing checklist that I wish I would have had sooner…
21 Book Marketing Tips – Are you looking for some tips on marketing your book? As authors, most of us dream of selling more books and getting more exposure – but how do we do that? How do we let others know about our books, without coming across as a sleazy car sales man? In this post, we’ll share 21 book marketing tips to help you spread the word about your book and help your readers come to know, like, and trust you. You can also follow our Pinterest Board for more book marketing tips.
Book Marketing Basics – Get started right with these book marketing basics in Heather Hart’s book, “Book Marketing for Beginners.” You can also check out her book, “Book Marketing 101” for more advice for beginners.
E-mail Marketing – We share our thoughts on using Aweber vs. TrafficWave as well as 5 steps to starting an e-mail list to promote your books. E-mail marketing has been our #1 book marketing strategy and we highly recommend all authors start an e-mail list.
650+ Places for Authors to Get Exposure for Their Books Through Guest Blogging – Are you looking for ways to get exposure for your books? One effective way is to be a guest on another person’s blog. You can organize a blog tour or simply be featured on one blog at a time. Here are some places you can research for guest blogging and contact if you are interested in being featured on their site.
Are You Losing Book Sales Over This Common Problem? – Are you an author that has a book available on Amazon.com? If so, you may be losing book sales because readers can’t buy your book. “How is this possible” you ask? I will show you the problem as well as an easy solution in this post.
How to Host a Live Webinar for FREE Using Google+ Hangouts – In this post we wanted to share what we learned about how to host a live webinar for free using Google+ hangouts. Our learning curve was steep and included trial and error, online research and asking colleagues who have hosted hangouts in the past. Therefore, we decided to take what we have learned and write this tutorial in hopes this it will help many people save tons of time learning how to use Google+ hangouts in the future!
Teleseminar Services for Authors and My Favorite FREE Tool – Which teleseminar services do I recommend for authors? And how can authors use teleseminars? That is what I cover in this post. I have also shared a video training which includes a step-by-step tutorial of how to use my favorite free teleseminar tool! Also make sure to check out my post on Teleseminar Basics for Authors PLUS 13 Promotion Tips and 11 Tools for Success.
Building A WordPress Author Website From Scratch In 6 Simple Steps – Author websites are a key factor to book marketing. I always consider them the foundation of any good book marketing plan. When you market your book, you’re always sending readers somewhere. Having a base of operations can give you a good place to send your fans as well as a place where they can go to find you. Find out how to build a website from scratch in this post.
How to Increase Blog Traffic by Repurposing Content – There are many ways to increase blog traffic but one of my favorite is by repurposing your blog content. It takes time to research, write and edit a blog post. So, why not make the most of the time you invested in that content by also publishing the same content in different formats. Not only does this potentially give you increased traffic, but it can also give you more links back to your blog which can often help in search engine ranking.
How to Design Infographics and Use Them to Increase Blog Traffic – Are you interested in finding out how to design infographics? I have to admit that I really like infographics. There is something about them that draws me in and helps me consume information. It probably has something to do with the fact that I tend to be a visual learner. But, I also know that infographics can be an effective part of a book marketing plan. However, very few authors are using them. That’s why I created this post to share this tutorial with you on how to design infographics.
60+ Facebook Groups for Authors – We have found that building relationships and posting occasional promotions and giveaways in Facebook groups has been an effective way to market my books. We have gathered and researched a TON of Facebook groups for authors and have listed 60+ of them out according to categories in this post.
4 Tips for Using Facebook Events to Their Full Potential – Do you want to use Facebook events and groups to market your book? In this post I share 4 tips on how to use them to their full potential.
5 Steps to Get Back the Time Facebook is Stealing From Your Writing – We only have 24 hours each day. Therefore, in order to be the most effective in our lives (writing, business, personal, etc.), it is important to evaluate periodically WHERE our time is going. This is especially true for social media accounts like Facebook. I have been evaluating my time recently and realize that Facebook is stealing a lot of my time and I decided to be proactive and do a few things to help. In this post, I have listed 5 steps to get back the time Facebook is stealing from your writing.
7 Tips for Using Pinterest as an Author – Pinterest is a great tool for marketing your books, but it’s only helpful if you know how to use it. Here’s 7 step checklist to get you started.
3 Easy Ways To Add Tweets To Your Blog Posts – Online marketing is all about encouraging others to help you spread your message. We can do this by adding tweet or pin it buttons to our post (see above), but those only go so far. They are becoming the standard for readers and are frequently overlooked. So how can we encourage our following to help us spread our message? One easy way is to simply add tweets to your blog posts and let your readers know they can share it with the click of a button.
How To Write An Effective Book Tweet – “How do I write an effective book tweet?” “What hashtags do you use for marketing your book on Twitter?” “What works best to sell a book in a Tweet?” Have you ever asked those questions? All three are questions that I saw on Facebook in one form or another this week, so you are not alone! I’ve found that Twitter has two types of users – those who get it and those who don’t. There really isn’t an in between. However, even if Twitter isn’t your preferred social media avenue, you can still effectively use it as a marketing tool. You just need to know a few basics beyond the fact that a tweet is limited to 140 characteristics.
40 Hashtags for Authors – We have come up with a list of hashtags for authors from our own book marketing efforts and now we want to share this list of 40 with you.
Book Launches & Promotions
76+ Places to Submit Your Free KDP Select Promotion for Your Kindle eBook – If you are looking for places to submit your free KDP select promotion for your Kindle eBook, you are in the right place! I also share my 11 step checklist with you!
15+ Places to Promote Your 99 Cent eBook – Is 99 cents the new free? Several marketers have made that declaration, and while it’s still highly debatable, many authors are running 99 cent promotions. In this post we’ll share over 15 places where you can promote your 99 cent eBook, but first we are going to share several reasons to consider a 99 cent book promotion.
Book Cover Reveal – Have you thought about doing a cover reveal for your upcoming book? Revealing your cover can be a great way to generate pre-launch excitement for you book. In this post, we’re going to cover different platforms for hosting your cover reveal, as well as a few different ways that you can generate excitement about your cover reveal.
How to Become and Award-Winning Author – Book awards are a great way to give you and your book more credibility in today’s market, and they can also help get more exposure for your book. Each book award will display the winners on their website, and all of the winning authors will promote their category. It’s great publicity. In this post, I’ll share about our favorite book award contest and let you know how you can enter.
How to Get Honest Reviews
How to Find and Contact Amazon Book Reviewers – Most authors know that reviews help sell books. But, getting reviews is sometimes difficult. There are many options for getting book reviews but in this post, I am going to focus on how to find and contact Amazon book reviewers. I have done this manually in the past and have had some success. Not every reviewer will e-mail you back or post a review about your book, but this is an option you can try. But, whatever you do, please do not spam these reviewers or add them to an e-mail list without their permission.
How to Get Your Book Reviewed By The New York Times Book Review – Did you know The New York Times Book Review has an open submission policy? Find out more in this post.
5 Things You Need to Know About Book Reviews – Book reviews can make or break your book sales. Shelley always refers to a books page on Amazon with no reviews as being a ghost town – no one is there. But how do those book reviews get there? Do you as an author have any control whatsoever when it comes to reviews for your book? In this post, I want to share 5 things you need to know about book reviews.
Why an Author Should Have a Booth at Live Events – Setting up author booths at live events isn’t about book sales – they’re the icing on the cake in Darlene Shortridge’s opinion. She shares why in this post.
29 Networking Tips for Live Events – I attended a live event for authors and did some research on networking tips for live events. Here is a compilation of tips I have gathered from friends on Facebook as well as my own online research.
5 Ways To Boost Your Christmas Book Sales – Over the years, we’ve found that the Christmas season usually brings in the highest book sales of the year – even without any extra marketing! Why not make the most of the season and plan your book marketing accordingly? I’ve already seen multiple posts on Facebook about people doing their Christmas shopping – so now is the time to get started with your marketing efforts to see a boost in your Christmas book sales!
106 Hashtags for the Holiday Season – 106 Hashtags for the Holiday Season…hashtags are an easy way to track a topic. They also help boost exposure.
8 Ways To Spruce Up Your Marketing With Holiday Graphics – One of my favorite parts of Christmas is driving around and looking at all of the decorations and lights, but it occurred to me this year, how often our websites and book marketing efforts get left out of our holiday cheer. We’ve all heard the saying that a picture is worth a thousand words, right? Well, this year, we encourage you to share the joy of Christmas with your readers by sprucing up your website and marketing with holiday graphics.
See our full list of book marketing resources here.
Writing – Writing your book is the first step to becoming a published author. Learn more about the craft of writing through our blog posts and resources we recommend here.
Self-Publishing Books – learn how to publish print books, eBooks, AudioBooks and more.
Tools We Use & Resources We Recommend – See all the tools we use and resources we recommend in writing, publishing and marketing your books here.