Foundations of Kingdom Marketing

Skillsets vs. Blueprints

In traditional marketing, you will see a lot of “follow my blueprint” programs.

However, with a Kingdom Marketing Mindset, we encourage you to follow the blueprint you develop with God.

Instead of looking to a “guru” to give you a cookie-cutter plan, seek God’s strategy for you.

For example when I was a physical therapist and many therapists give cookie-cutter plans. But the ones that were most effective were created for each patient individually based on their history and evaluation.

CJ coaching runners. Every runner is on a different level and a cookie-cutter plan would be too difficult for some and too easy for others. Each plan is tailored to the individual and their own progression.

Example of Moses, Noah, etc.

Kingdom Marketing Mindset

In CBA, we are here to lead you and guide you but not to tell you exactly what to do. We will give you example strategies and case studies of what has worked well in the past. However, it doesn’t mean you are supposed to do the exact same thing.

As authors, we often feel pressure to do what is typically done from a traditional marketing plan.  However, what does it look like for your business to approach marketing from a Kingdom mindset?

Ask God how much time, energy, and money to invest. It’s easy to get busy, busy, busy doing a lot of things that won’t really make a big difference, or have a very big ROI. I call it spinning our wheels. Believe me, I’ve done a lot of that over the years.

CJ during the height of his speaking ministry spent lots of time putting together mailings to send schools & churches. He sent out lots of emails as well as several phone calls to follow up. Our good friend Phillip told me he was trying to spend twice as long in prayer compared to the time spent marketing. It wasn’t laziness, it was redirected energy with the purpose of tuning into God and also asking Him to open doors that were a good fit.

“But seek first His Kingdom and His righteousness, and all these things will be given to you as well.” – Matthew

• “All these things” = food, drink, clothing, shelter, etc. Basic day to day necessities that our Father knows we need.
• Kingdom Writers seek first the plans of God and what He’s up to in building the Kingdom.
• Kingdom Writers aren’t overly concerned with material things that are here today gone tomorrow. We know there is something much better ahead