In this post, I’m going to share with you a book marketing tip I just experienced this last weekend at a live speaking engagement where I was selling books.
By using this strategy, 86% of those who bought my books at an event this past weekend bought more than one book.
Listen Below:
Subscribe to the Podcast: iTunes | Stitcher | RSS
Click here to leave an iTunes review and subscribe to the show. Read my step-by-step tutorial and find out all the details here. If you have a specific question, I’d love to hear from you! Leave me a message here.
Book Marketing Tip
This last weekend I spoke at the NACWE Conference, National Association for Christian Women Entrepreneurs. I spoke on writing productivity and it was an amazing time.
I love these types of events with my target audience and where I’m able to really invest into their lives.
If you are speaking at events there is one tip I want to share with you that will help you sell even more books.
The books I took with me to my speaking engagement were Procrastination to Publication, and my 90-day writing journal. They both directly related to the topic I was speaking.
NOTE: When you are speaking and you are selling books in the back of the room, your books are going to sell the best when you have a book that’s directly related to the topic you’re speaking on.
My Writing Journal is $14.99 on Amazon, so I priced it at $15. Procrastination to Publication is $9.95 on Amazon, so I posted it for $10, just to make change easy.
How to Sell More Books at Events
My book marketing tip for you is to bundle your books.
I bundled my two books for $20. 86% of the people that bought books from me bought the bundle.
It is really important for you to have some sort of special or a bundle where they feel they are getting a really good deal! And they are!
If you have just one book, you can give a discount when they buy multiple copies (i.e. one for themselves and one for a friend) or find another product you can purchase to bundle with your books.
It will help you sell more books and it will help you have a greater impact because now they have both resources.
It will also help you earn more income at that event.
What Has Worked for You to Sell More Books at Events
Share any tips you have for selling books at events in the comments below.
Let me know what is a tip that has worked well for you.
What kind of bundles have you done? What kind of discounts or specials have you offered?
Share your tips because we learn together and we learn from each other.
Watch the Video Below:
Click here to get notifications for my Facebook Live training.
Have Comments or Questions?
Share them in the comments below.
Leave a Reply