One way to build buzz about your book is to host a giveaway or contest. You can use them anytime to promote your book, not just during a book launch. I’m going to share with you the author giveaways that work.
I recommend that you do it in a strategic way.
Give Away 10 Signed Copies of Genre Specific Books
I love this giveaway idea and think it is something any author, both new and experienced, can benefit from.
And there are so many benefits to a giveaway like this.
First of all, it connects you with other authors in your genre as you reach out to buy a signed copy from them. This could lead to other collaborations or strategic partnerships in the future.
Plus, there are now 9 other people who may help you promote the giveaway because it is helping promote their book.
Best of all, a giveaway like this attracts READERS. People who enter to win a giveaway like this are readers and will be more likely to be interested in buying books from you.
Signed copies are special and give the “wow” factor to the giveaway.
10 is a double-digit number that gives a greater perceived value to the giveaway. However, feel free to do any number that works for you.
You will be mailing one main package at the end and can use media mail since it will only contain books. This is cheaper to use when mailing packages in the US.
Save on Shipping Costs
If you live in another country or want to save on shipping costs, ask the authors that you buy a signed copy from to ship the book directly to the winner after your giveaway is over. I have done this with collaborative giveaways in the past and it works well.
Action Steps:
- Choose 10 authors in your genre. Reach out to them and ask if you can buy a signed copy from them.
- Use those 10 books for your giveaway. Create a fun graphic with book covers of all 10 books.
- Let all the authors know when the book giveaway goes live so they can also share about it and tag them on social media.
If you would like to learn more about giveaways (the tools you can use, how to promote it, etc.), get instant access to our Giveaways and Contests lesson inside Christian Book Academy here: http://christianbookacademy.com/
I have seen authors successfully use this strategy for both nonfiction and fiction books.
Comment below to let me know if you plan to try this type of giveaway.
Leave a Reply