In this particular post, we are going to cover two successful eBook pricing strategies for authors that have a series. A common question that authors ask is how you should price your books. There is a lot of great advice on the topic and can vary greatly depending on your niche and your goal. Although these examples are […]
Three Things to Include in the Back Matter of Your Book
When writing your book, one thing to consider is the content you will include in the back matter of your book. This is major “real estate” within your book that you can use to connect further with your readers. Here are three simple things you can include in the back matter of your book.
Email Marketing for Authors
Email marketing for authors is a powerful way to promote your book. However, many authors are not taking advantage of it. You can get started today for free with Mailchimp for up to 2,000 subscribers. That will be sufficient for most of you. However, a few years ago, I discovered TrafficWave for email marketing. It is […]
Canned Responses In Gmail Tutorial
Gmail has a simple, yet effective, feature authors can use when marketing their books. It is called canned responses. Gmail canned responses allow you to save pre-written messages you can easily insert into your e-mails later. This can save you hours of time and make you more productive.
Social Media for Authors
Confused about social media for authors? I’ll share my tips in this post. In our digital world, it is essential for authors to have a social media presence. However, you do not need to do it all. It is very easy to get overwhelmed when you think about social media marketing. Don’t. I recommend starting with […]
Author Website – Build a Strong Foundation
What is the main goal of your author website? It should be to connect with readers and build a relationship where they grow to know, like, and trust you. Before we get into the strategy of your author website, remember you don’t have to do this alone. If the technology overwhelms you, consider outsourcing this […]
7 Things Authors Can Do While Waiting for A Book to Be Published
As an author, what can you do while you are waiting for a book to be published? There are many things you can do depending on where you are in the process. I recently saw an author ask this exact question in an author community in which we both belong. In response, I shared plenty of ideas with her […]
What NOT to Post When Marketing a Book – 8 Common Mistakes to Avoid
Let’s talk about what NOT to post when marketing a book. Have you heard of the popular TV show, “What Not to Wear”? Well, in this blog post, I am not going to cover fashion, but instead, I will be focusing on what NOT to post when marketing your book on social media. The idea for this […]
Social Networking is Powerful, But Don’t Forget Face to Face Networking
Face to face networking is powerful! I attended my first local Toastmasters meeting this week. In what ways are you networking in person? Resources: Toastmasters: https://www.toastmasters.org Go to the next NAMS: http://shelleyhitz.com/namsconference
When You Don’t Feel Good Enough
We all have those days. You know…the days when we just don’t feel good enough. I’ve talked to several people lately that told me “I could never be an author and do what you’re doing.” I understand the process of writing and publishing a book may seem overwhelming to you right now. However, with the right tools, […]